Promoting COVID-19 Vaccination: The Interplay of Message Framing, Psychological Uncertainty, and Public Agency as a Message Source

Message Framing and Buying A Field Experiment

The article examines the impact of message flaming on real life buying behavior. Customers of a credit card company who did not use the card for a three-month period received a communication explaining the benefits of the card. These benefits were explained either in terms of gains the customers could obtain from using the card or in terms of losses they could suffer flora not using it. Card us...

A self-regulatory framework for message framing

► We describe how messages can be framed and predict when and for whom frames will be most effective. ► The content of a message is essential; different topics induce different regulatory orientations. ► Describing the pleasures of adhering is most effective for promotion focus recipients. ► Describing the pains of not adhering is most effective for prevention focus recipients. ► We integrate p...

The Effects of Message Framing and Denotative Specificity on Students' Opinions of the HPV Vaccination

Investigating message-framing effects in the context of a tailored intervention promoting physical activity.

Health-promoting messages can be framed in terms of the gains associated with healthy behaviour or the losses associated with unhealthy behaviour. It has been argued that gain-framed messages promoting physical activity (PA) are more effective than loss-framed messages, but empirical findings are inconsistent. Also, no previous studies investigated the effects of gain- and loss-framed messages ...

Does perceived risk influence the effects of message framing? Revisiting the link between prospect theory and message framing.

Health-promoting messages can be framed in terms of the beneficial consequences of healthy behaviour (gain-framed messages) or the detrimental consequences of unhealthy behaviour (loss-framed messages). An influential notion holds that the perceived risk associated with the recommended behaviour determines the relative persuasiveness of gain- and loss-framed messages. This 'risk-framing hypothe...